Mobile Video Recorder for Market Research
Intelligent Video Solutions already provides numerous companies with our Valt digital video solution for the analysis of consumer choices and behavior. Now we have added another powerful tool — our Beam mobile video recording app for iPhone and iPad.
Beam turns any iOS device into a handheld, high-definition recording platform. Record a focus group with an iPhone? No problem. IPad video capture of a consumer behavior study? Easy. Sure, iOS devices can already record video on their own, but Beam’s ingenuity stems from its interaction with the central server and its automation of all of the video-handling tasks, such as formatting, rendering, and file sharing.
What is the Beam Recording App from IVS?
Beam uses top of the line video capture software to record consumer behavior through an iOS device. The recorded video is beamed back to the central server, fully encrypted and tagged with metadata which helps categorize video segments for easy lookup at a later time. Beam can record in offline mode, with the videos synced with the main server when you return.
Beam also employs streaming video capture software. This software uses an encrypted channel to beam back live video feeds of the market research or behavioral study you are conducting. Any authorized persons are able to watch the live feed using nothing more than a server-supported browser — no need whatsoever for special video equipment.
Beam is a huge asset to companies that conduct and record consumer behavior studies. Observers can watch behavioral studies in real-time, from thousands of miles away. Companies can use the immense storage capabilities of the central server to create immense digital video libraries of consumer case studies, accessible at any time by anyone authorized to do so.
Recording consumer research studies with Beam is also less intrusive, and therefore yielding results that are more accurate and honest, than studies that require a fair amount of video equipment setup. Using iOS video capture with Beam allows for discreet, unobserved recording of marketing and research groups.